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A corporate brand identity concept for a multi-sector organisation, with a parent brand direction and sub-brand exploration.

This is a concept project, not a commissioned client project.

Sector
Corporate / Multi-sector organisation
Role
Brand Identity Designer
Category
Branding

What I worked on

  • Corporate brand research
  • Parent brand visual direction
  • Logo conceptualisation
  • Logo construction and refinement
  • Logo grid system
  • Primary and secondary logo arrangements
  • Corporate colour palette
  • Typography system
  • Sub-brand visual identity exploration

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