Morova
A brand identity concept for a fintech brand, covering the logo system, colour, typography and usage rules.
This is a concept project, not a commissioned client project.
- Sector
- Fintech
- Role
- Brand Identity Designer
- Category
- Branding
What I worked on
- Brand research and visual exploration
- Logo conceptualisation and sketching
- Logo formation and refinement
- Geometric logo construction
- Logo grid and proportion system
- Primary and secondary logo variations
- Brand colour system
- Typography system
- Brand visual elements
- Logo clear space and sizing
- Brand consistency and usage rules
- Brand identity presentation
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